2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Idea Vomiting: A Creative Brainstorming Session

#sxsw #IdeaVomit

ATTENTION: THIS WORKSHOP IS NOW FULL. Please choose another session to attend. Thank you.

Whether it’s scribbled on a cocktail napkin, strikes like lightning, or wakes you up in the middle of the night, inspiration can hit at unexpected times. Through our jobs as designers at Frog and IBM, we’ve discovered some methods for prompting that inspiration. We'll go through tools and methods for rapid ideation, re-framing problems, and understanding true needs, all while beefing up your creative muscles. Following these simple exercises, you'll be able to truly harness the creativity of your team, spur brilliant ideas from unlikely sources, use absurdity to ignite your creative genius, and discover your best solutions yet. If you've ever wanted to start your own company, invent something new, or just refresh your creative process, you'll want to check this out. This workshop will be two and a half hours long.

- Nothing, just be prepared to get creative!

What to Bring:
- Sharpies, sticky notes, and a sketchpad if possible (but we'll have extras).



Alexander Braden

User Experience Designer


Alexander Braden graduated from SCAD with a BFA in Interactive Design. He is currently a software product designer at IBM with a passion for the way we interact with technology and that point at which the physical and the digital become one.

Breyna Fries

Visual Designer



Courtney Tye

Software Project Designer


Courtney Tye is a visual designer for software products at IBM Design. She currently works on B2B commerce projects within the Industry Solutions division of IBM and previously worked on a project for IBM Smarter Cities. Courtney graduated from The University of North Carolina at Chapel Hill in May 2013 with a major in graphic design.

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