2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Facial Recognition: The Good, the Bad & the Ugly

#sxsw #ArcSoft

With the advances in smartphones and imaging technology, cameras are everywhere, but is software keeping pace with the massive increase? One of the most intriguing and promising new technologies is facial and object recognition. What happens when image capture, editing and sharing actually becomes intelligent as devices begin to really understand and extract deep insights from the pixels? Facial recognition technology now powers everything from device activation to photo selection to portrait enhancement. Applying for a job or looking for a date online? Put your best face forward. Trying to find every photo of Fido in your 5,000+ library of images? Easy. But how do you feel about cameras everywhere, tracking your visit to a local park or shopping mall? Join me for a look at the promise and provocation of emerging new uses of facial recognition technology. In this session we will explore how smart imaging is extending and enhancing our human visual expereince.



Caroline Tien-Spalding

Sr Dir of Mktg

ArcSoft Inc

As Senior Director of Marketing for ArcSoft consumer imaging applications and photography black belt, Caroline Tien-Spalding is always looking to turn pixels into magic pixy dust. Caroline has built an impressive track record of success in the mobile app and consumer markets, as the driving force behind bringing ArcSoft’s Perfect365 app, now faster growing than Instagram, to the forefront of almost 30 million users. Prior to ArcSoft, she was instrumental in successfully launching the renowned photo app Camera Awesome with SmugMug and spreading the word on wireless memory cards at Eye-Fi. Caroline is a University of California, Berkeley alumni (go bears!) and has a masters in Linguistics.

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