2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Embeddables: The Next Evolution of Wearable Tech

#sxsw #goodmania

Embeddables will have significant consequences for the delivery of digital services as monolithic screen-focused devices start to be enhanced with distributed computation. A more ambient kind of experience in which sensors capture information about us and feed that information into systems quietly working away in the background will emerge. Use in initial domains such as healthcare and fitness will extend further to information, communications, entertainment, socialising, learning, work, self-actuation. Virtually any human activity we can think of is going to be modified and amplified with an invisible mesh of data and processing that we will drift through obliviously.
We can think about these systems as mental and sensory prosthetics, increasing our knowledge, perception, and manipulation of the world around us exponentially.
The designers and entrepreneurs of the future will have to understand much more about human psychology and physiology to deliver appropriate se



Andy Goodman

Managing Dir


Andy is a futurist. He’s been a digital native since 1994, when he wrote a documentary called “Secrets of the Internet.” Along with his love of digital, scientists inspire him: brilliant people who make surreal discoveries and work to transform reality. Now, as one of the early pioneers of the service design industry, Andy helps transform the world’s biggest brands through innovative design.
After spending years in the games and interactive television industries, Andy fell in love with mobile, and joined Fjord London. He later became the MD of Fjord Madrid, where he has led the studio to become one of the most sought after design agencies in Spain working with clients such as BBVA and Telefónica.
Andy is an expert in mobile and a frequent speaker at global conferences and events including TED, SxSW, IXDA13, DMI, and Re:work. When Andy isn’t thinking about the future, he still tries to emulate great scientists, but Andy’s experimentation isn’t in a lab. It’s in the kitchen,

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