2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Subjective Objective: Building Maker Media

#sxsw #makermedia


Exploring how to build a localized media that supports and strengthens independent artistic and maker communities through digital content and commerce free of commodification.
The sum of honest subjective expression among individuals creates the most objective picture to understand the objective truth about a community. This user-generated picture best informs us and answers the question, how shall we live?
The action of sharing informed subjectivity based on experiential knowledge – distinct from bias subjectivity or lack of knowledge – has the power to transform. The universality in our specific experiences of community, art and commerce create a lattice between user and community, artist and audience, which is able to propel deep dialogue forward. This is best achieved through open source digital connection and the establishment of free culture without surveillance, which ingrains trust and transparency at its core, treating users equally on a horizontal platform.



Nicole Brydson


Misfit Media

I am a journalist, producer, entrepreneur and interdisciplinary consultant to musicians, artists and performers on the intersection of creative expression and digital strategy. I was born and raised in New York City’s Hell’s Kitchen neighborhood and now I live in Brooklyn.

Along with my partner Rhett Henckel, I run Misfit Media, a creative agency that develops digital communications strategy for emerging independent creative projects in film, music and art.

In 2008, I founded BrooklynTheBorough.com – a multimedia webzine based on my New York Observer column – which connects the real and digital cultural landscape of Brooklyn’s avant-garde.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil