2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Generation C: Tagging, Sharing, & Posting

#sxsw #GenC

The majority of people no longer talk on their phones to connect, instead they tweet, pin and post to communicate with the world. So if everyone is building their own online profiles that are public domain, and the vast majority of people now live online, is it safe to say everyone is their own media company? Can a single individual now have the same impact as a Fortune 500 company? Generation C is upon us, and the click is definitely mightier than the sword.



Moj Mahdara


Made with Elastic

Moj Mahdara is a serial entrepreneur in the entertainment, digital & tech spaces with a well-honed business development acumen and sharp insight into consumer behavior. She is a lifelong creative, entrepreneur, strategist, & social media aficionado who has run three international, award winning marketing, digital and experiential agencies and has been instrumental in the launch of a multitude of successful consumer brands, a complete list of which can be found at www.madewithelastic.com.
Today, at the helm of MWE, Moj oversees a client roster of household names in entertainment, especially in the technology, fashion & music spaces and manages the day-to-day relationships with MWE's go-to roster of strategic digital companies, including Tumb.lr, Path, Instagram, and Ad.ly and partner agencies, festivals & media companies. In addition, Moj is ingrained in the start-up culture in LA, New York & San Francisco, where she invests her time to develop and cultivate new business ventures.

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