Can Great Journalism Make for Great Business?
Great journalism can take many forms: a deeply reported investigative piece, a captivating yarn, a compelling story that starts a real discussion. The content and medium may differ, but the impact does not.
What about the *business* of journalism? What does it look like? These days, the answer might depress you. So the question to ask instead is: How do we build sustainable businesses that ensure great journalism not only survives but thrives?
In this presentation, you’ll hear from M. Scott Havens, the president of The Atlantic. The 156-year-old general-interest magazine, which broke even for the first time in 2010 and continues to grow, now spans print, digital, video, and live-event platforms. What’s working and what’s not? What’s next?
Havens will detail how The Atlantic has bucked the downward trend that’s plagued the business of media for years and succeeded in an increasingly fractured and competitive landscape.
M Scott Havens
M. Scott Havens is President of The Atlantic, which includes The Atlantic magazine, TheAtlantic.com, The Wire, The Atlantic Cities, and the events division, AtlanticLIVE. In this role, he oversees all aspects of the business for the flagship property of publisher Atlantic Media.
Before joining Atlantic Media, Havens was Executive Director, Condé Nast Business Media and a founder of Portfolio.com. In this role, Havens’ team was responsible for licensing and syndicating content, creating and executing online marketing, managing Web analytics, negotiating third-party content and technology partnerships, and evaluating new business opportunities.
Havens also managed the business development team at Yahoo! Finance, the leading financial Web site within the Yahoo! Network. There, he managed and negotiated business relationships with content and service providers in the business media industry, in addition to playing a key role in strategic planning and business operations.