2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Bilingual Communities

#sxsw #UseReddit

As per the recent Pew poll, Hispanics were more than twice as likely to use reddit than other ethnic groups. There is a subreddit dedicated to all the Spanish speaking countries and cities around the world, and bilingual Latino users of the site are interacting across every subreddit. At this panel, we will discuss what is driving these numbers, and how Hispanic and Latino users of reddit help drive conversations and shape the community.

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Elianne Ramos



Hopelessly Undomestic | Globetrotter | Author | CEO, Speak Hispanic Vice-Chair, PR, LATISM | The Universe's 1st & only GEEK GODDESS!


Lia Navarro-Pennington

Ent Strategy & Sales


Lia Navarro leads entertainment strategy and sales for reddit.com, an online community that currently has 100 million uniques and 5.3 billion page views. Back in 2006, Lia joined the advertising sales team at Condé Nast Publications where she worked closely with the newly acquired WIRED.com and reddit.com (established in 2005). In 2009, Lia transitioned her focus solely to reddit.com as its only sales representative. Two years later, reddit.com spun off from Condé Nast to become its own entity. Her clients have included Universal Pictures, Sony Pictures, Lionsgate, The Weinstein Company, A24 films, VICE, Bethesda Softworks, HBO, Showtime, FUNimation, 2k games, and many more.

Prior to reddit.com, Lia left her hometown in Mexico to attend California State University, Los Angeles. Before finishing school, she started working for an advertising agency with major clients from all over Latin America, including Universal Latino, CNN en Español, Gol TV, Universal Brazil, MGM Latin America, FSC and Fox Life, giving her a global business prospective and a passion for the power of digital and social media.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil