Dr. Joyceia Banner is an Assistant Professor of Business in Huston-Tillotson University’s School of Business & Technology. Dr. Banner earned her Ph.D. in Communication Studies at Louisiana State University. She also holds a B.S. degree in Marketing from Louisiana State University and an MBA from Nicholls State University. Her research interests include family business communication, social media usage among African-Americans and Hispanics; and small business response strategies to on-line complaints. Dr. Banner teaches Business Communications, Marketing, and Small Business Management to name a few.