Solo Social: What to Do When You're on Your Own
Do you ever wish there was a support group for people like you who are solely in charge of an organization’s social media program? Whether you are a social media professional who has been hired by a company to start their program, or a communications professional who has been tasked with “doing social media,” you need someone to talk to. In this session we’ll have some practical conversation about what it means to be solo in social media.
Solo social media professionals are tasked with everything from strategy to day-to-day community management. You’re in charge of writing content, the new internal social network, the external brand, and heaven help you if you haven’t figured out your organization’s strategy for Vine or Instagram video yet. Let’s come together and share our stories about how we make it all work. In the end we might even figure out how and when to say “solo is not enough anymore. I need help.”
Social Media Strategist
Great Lakes Educational Loan Services Inc
Liz Gross leads the social media efforts at Great Lakes, one of the four largest student loan servicers in the country. She joined Great Lakes in December 2012 and was tasked with creating a social media strategy and launching a social media program. She currently manages social media accounts for customers and financial aid professionals, conducts brand and competitor social listening, serves as an internal consultant for a variety of business units, and oversees the continual development and growth of the social media program.