2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Star Trek UX|UI Rules for Phones, Tablets, & TVs

#sxsw #sxswTrek


User experience (UX) and user interface (UI) designers face the challenge of designing software applications for different screen sizes. Most consumers have smartphones, tablets, and large Smart TVs that allow them to engage in both work and play. Some apps also interact between screens like iPad games that enable the tablet to be used as a controller while the game is displayed on a TV.
Software and equipment manufacturers want interfaces and experiences that work across all of these devices, screen sizes, and interactions. Furthermore, the experience of the consumers who use these products must be rich and consistent.
UX and UI designers can find a model for meeting these design challenges in Star Trek. The user interfaces aboard the Enterprise and the mobile devices used by its crew predicted the multi-screen and multi-device consumers of today. This session will teach UX and UI designers how to put the richness of the Star Trek experience into their work.



Ana Karen Ramírez


Epic Queen/ Chunches

Founder Epic Queen, Chunches • Worked at @Shoe Lovers, @iTexico LLC • Studied at ITESM. 500 Startups exalumni. UX/UI expert & consultant. Fashion Startups Background.


Anjuan Simmons


Jannua Multiverse

Anjuan Simmons is a technologist with a successful track record of delivering technology solutions from the user interface to the database. He is currently a software project manager at a leading construction software manufacturer, and he worked as a technology executive for Infosys, Accenture, and Deloitte, all multi-billion dollar technology services companies with hundreds of clients around the world.

He is also the author of "Minority Tech: Journaling Through Blackness and Technology". This book is an essay anthology covering the author’s experiences as an African-American man in a society that often fears Blackness, the need for minorities to own their destinies, and the value that diversity can bring to the technology industry.

Anjuan is an energetic and informative speaker who often presents at conferences, seminars, schools, and community events. He is a sought after thought leader for his opinion on social media, design, diversity, and leadership. Drawing from his work experience as well as his educational background, Anjuan delivers presentations that focus on facts and provide simple explanations of complex ideas.

Anjuan has an undergraduate degree in electrical engineering from the University of Texas at Austin and an MBA from Texas A&M University (where he was the first person voted by his fellow MBA students to serve as Student Speaker during their graduation ceremony).

He lives in Houston with his beautiful wife and three amazing kids. Anjuan’s hobbies include reading, writing, social media, photography, travel, and exercise.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil