2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Revenge of the Cancer-Fighting Nanobots

#sxsw #BeatCancer


Can we game our way to better health? In 2013 HopeLab released Re-Mission 2, the follow-up to its groundbreaking video game for young people fighting cancer. Learn how brain science, an unconventional development model, and candid feedback from patients led to this next-generation health game. Insights include scientific markers for measuring impact in health games, tips on collaborating with game-industry experts, and why incorporating user feedback into design can make or break your game.

This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Fred Dillon

Dir, Prod Dev


I am the Director of Product Development at HopeLab. We create products to improve kids' health and well-being. Our products include Re-Mission, a videogame for kids and teens with cancer, and Zamzee, an activity tracker and website experience designed to make moving fun. We are embarking on a new area of work focused on resilience, developing tools that help people bounce back from adversity in their lives.


Richard Tate

VP of Communications & Mktg


Richard leads PR, brand strategy and marketing activities at HopeLab, creators of the groundbreaking Re-Mission games for young cancer patients and the Zamzee game-based website and activity tracker to motivate physical activity. In his role as Vice President of Communications and Marketing, Richard drives dissemination of insights and ideas from HopeLab’s R&D work to harness the power and appeal of technology to motivate positive health behavior and foster resilience to improve health and well-being.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil