2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Building Six Figure eCommerce Stores Today

#sxsw #ecomgrowth

With millions of sellers online and huge marketplaces like Amazon, can small merchants still compete?
eCommerce sales in North America saw double digit growth and hit $364 billion in 2012. This number is expected to grow another 12% and hit $409 billion in 2013 according to eMarketer. With Amazon and eBay beating the Q1 2013 earnings estimates, the eCommerce market does not show any signs of losing steam.
It's easier than ever to start an eCommerce business with all the resources available, and harder than ever to make it a success. So what does it take to build a six figure eCommerce store today?
Our panel of speakers including two successful online entrepreneurs, one marketing and PR expert, and one supply chain expert will dive into what it takes to grow a profitable online store in today's competitive environment.



Andrew Youderian



eCommerce entrepreneur and blogger at eCommerceFuel.com

Billy Murphy


Billy Murphy played poker professionally for 3-4 years. In 2009 he started BlueFirePoker, a video based poker training site that helps professional poker players make more money. In 2011, he started his first e-commerce store, and by the end of the year was running 15-20 stores. He is currently launching EcomLab, which is a video based e-commerce training site for people who want to start their first online store, or for people who currently own stores, but want to make them more profitable. He also blogs at ForeverJobless.com.


Naruby Schlenker



Naruby Schlenker is a co-founder of Ordoro, a web app that helps small-­ and medium-­sized e-­commerce retailers manage their orders, inventory, and supply chain.
Founded in 2010, Ordoro streamlines everything that happens after a shopper checks out on an online retailer’s website, including inventory management, drop shipping, supplier integration, and the creation and printing of packing lists and shipping labels.
Before moving to Austin for her MBA at UT's McCombs School of Business, Naruby worked for Eli Lilly and Co., rotating through several finance-related positions, including an assignment in her native Venezuela where she discovered her strengths in sales and marketing.


Sean Work

Minister of Propaganda


I run the blog at blog.kissmetrics.com.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil