2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Book Signing - Stephen Wendel

#sxsw #D4BC

Stephen Wendel will appear at the SX Bookstore to sign copies of "Designing for Behavior Change".



Stephen Wendel

Principal Scientist


Steve is a behavioral social scientist who serves as the Principal Scientist at HelloWallet. He recently authored the book Designing for Behavior Change for O’Reilly Media, which describes how to apply behavioral economics in products that help people change their daily routines and behavior.

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