2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Story Lab: How to Make Your Message Make Change hosted by BBMG and NCDSV

#sxsw #sxgood

On average each of has five "screens" in our lives and we're bombarded with more than 10,000 messages a day (incredible but true). No wonder social entrepreneurs, early-stage brands and non-profits face unique challenges getting their stories heard in today's cluttered, text-happy "culture of interruption."

Learn change-making storytelling by working on a real-world communications challenge in this interactive workshop. You and your fellow Social Good Hub participants will break into teams led by veteran storytellers to create a new prevention campaign for the National Center on Domestic and Sexual Violence. In addition to generating viable concepts that will help end domestic violence and sexual assault, you'll internalize the dynamics of effective brand storytelling and walk with tools you can apply to your organization's marketing communications efforts. It’s time to clarify, simplify and amplify your message.

Hosted by Mitch Baranowski, Co-Founder/Chief Creative Officer of BBMG, and Debby Tucker, Executive Director, National Center on Domestic and Sexual Violence

Who should attend:

• Social Entrepreneurs

• Executive Directors

• Marketing Communications Managers

What you’ll learn:

• How to hack a creative brief: finding the challenge behind the challenge

• Empathy mapping: placing human-centered needs and aspirations at the

center of marketing communications strategy

• Message mapping: honing specific messages for specific audiences

• Brand activation: using creative strategies to bring an idea to life across

key “touch points”

• Collaboration: working with a diverse, cross-functional team to solve a

common challenge for the greater good


Adam Butler


The Butler Bros


Deborah D Tucker

Exec Dir

National Center On Domestic and Sexual Violence

Debby is the co-founding Executive Director for the National Center on Domestic and Sexual Violence (www.ncdsv.org), celebrating its 15th year (1998 -2014). She became dedicated to the movement to end violence in 1974, volunteering, co-founding, and leading organizations including the Austin Rape Crisis Center and the Austin Center for Battered Women; she later facilitated their merged into SafePlace (http://safeplace.org/).
She co-founded and directed the Texas Council on Family Violence (www.tcfv.org), the National Domestic Violence Hotline (www.ndvh.org), and was founding chair of the National Network to End Domestic Violence (www.nnedv.org) coordinating with Vice-President Biden (http://www.whitehouse.gov/administration/vice-president-biden) to write the Violence Against Women Act of 1994 (http://www.ncdsv.org/publications_vawaact.html).
At 40 years of commitment she is delighted to have your creative energy surface fresh ideas for change.


Fran Danis

Ph.D. Assoc. Professor

Ut-Arlington School Of Social Work

Fran was the founding director of Denton County Friends of the Family
and became involved early in the Texas Council on Family Violence, in
several positions including Chair of the Board of Directors. She has
taught and conducted research at The University of Texas at Austin, the
University of Missouri, and the University of Texas at Arlington. Fran
founded the Violence Against Women and their Children Symposium of the
Council on Social Work Education.


John Weiss

Chief Design Officer/Co-Founder

Human Design

CDO/ Co-Founder of Human Design (http://www.beinghuman.is ), a digital agency focused on creating products that move the human race.

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My work is guided by purpose, passion, simplicity, beauty, innovation and surprise.

I strive to create experiences that help individuals be human to the fullest, create lasting relationships, and shape the future.

Over my 15-year career, I have done this for large brands such as Disney, BMW, Microsoft, Amazon and GE, and have built and led high performing design teams as the Executive Creative Director at WebMD Health Services, Experience Director at Ascentium, and Director, Experience Design at Waggener Edstrom. Prior to those experiences, I founded FiveEdge Media, a Portland/Seattle based Experience Design agency that was sold to InnerEcho in 2008.

I share my passion for design by teaching "Startup" at Boulder Digital Works, and previously by co-founding Refresh Portland, speaking at conferences and as a contributing lecturer at the University of Oregon.

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Live Deliberately.


Mitch Baranowski



A veteran design thinker and creative strategist, Mitch Baranowski co-founded BBMG to help create disruptive business solutions and delightful brand experiences. He has overall responsibility for the brand innovation firm’s creative direction and operations. Founded in 2003, BBMG is on the forefront of integrating sustainability, business strategy and product design to help clients drive growth and positive social impact. Recent clients include adidas, Disney Consumer Products, eBay, Ekocycle, Johnson & Johnson, L’Oréal Paris, NBCUniversal, PepsiCo and Target.


S. Gail Parr

J.D., Treasurer

National Center On Domestic and Sexual Violence

Gail is an Austin attorney who implemented an innovative partnership between the Legal Aid Society and SafePlace working with victims of domestic violence who needed assistance with protective orders, divorce, custody and other legal matters. Subsequently, she was in private practice for many years, first as a partner with current District Judge Lora Livingston and then as a sole practitioner. Gail chaired the Texas Council on Family Violence, served on the staff as Director of Public Policy, and is now the Treasurer of the National Center on Domestic and Sexual Violence.


Tara Roberts

Co-Founder/Exec Dir

Girl Tank


Valinda Bolton


Valinda directed three Texas shelters (Plainview, Baytown and Beaumont)
and worked in one more (San Antonio). As Chair of the Membership
Committee and Vice-Chair of the Board of the Texas Council on Family
Violence she helped bring the organization to an unprecedented 95% of
organizations as members. Later Valinda was the Training Director for
the National Center on Domestic and Sexual Violence. She represented
southwest Austin and western Travis County in the Texas House of
Representatives and is now consulting with nonprofit organizations.

Yoni Bloch



Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil