2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Connected Media Experience Meet-Up

#sxsw #sxmeetup


Join representatives from Warner Music, Sony Music, and Microsoft to learn about the new CME media format based on open web standards like HTML, CSS, and JavaScript and common media formats like MP3 and h.264. 

The CME format enables all types of artists to create dynamic, updatable media experiences that could work on a variety of devices. 

Come to this meet-up to see what kind of rich media experiences can be created, how to apply responsive web development techniques to create CME packages, and to learn what opportunities exist in creating apps that leverage this new media format.


Brad Spahr

VP, Prod Dev

Sony Music Entertainment


Howie Singer

SVP, Strategic Technology & CTO

Warner Music Group


Michael Scherotter

Media Experience Evangelist


Michael Scherotter is a Media Experience Evangelist with Microsoft Corporation based out of San Francisco. As part of Microsoft's evangelism team, Michael focuses on explaining and demonstrating Microsoft's developer platforms like Windows, Windows Phone, and Windows Azure. Educated as an architect, Michael Scherotter brings a sense of creativity and design to synergistic software development and throughout his 17-year career in software development, Michael has specialized in combining software in innovative ways. He architected and developed desktop CAD applications for Boise Cascade Corporation, managed software development teams and engaged with partners as a Business Solutions Architect at Mindjet Corporation. Michael has a Bachelor’s of Architecture and a Masters of Architecture specializing in Design Tool Development and is Microsoft's representative for the Connected Media Experience consortium.


Prabhu Anbananthan


Sony DADC New Media Solutions

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