2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

What Does The Future Sound Like?

#sxsw #nextstage


Think you’ve heard it all? Betcha you haven't!

When you consume content — TV shows and movies, commercials and YouTube videos, Grand Theft Auto and Candy Crush… — you’re used to sounds coming from your left and right, but what about in front, behind, above or below you?

In this panel discussion, you’ll explore and experience fast-evolving 3D audio technology and the ways in which it’s changing how we produce and consume our digital content.

Panelists include Scott Persson (Audio Engineer, Sound Lounge), Roberto Baibich (Founder, Awful Code) and Veronique Larcher (Director of Research North America, Sennheiser).

Moderated by Geir Skaaden (SVP of of Products and Platforms, DTS).



Geir Skaaden

SVP of Prod & Platforms


Digital media executive with a passion for how technology can transform the consumer entertainment experience. 

A dynamic leader proven effective in building teams and empowering them to execute with focus in a competitive growth environment.

Lead a cross-functional global team responsible for developing innovative solutions for connected device partners, content owners, and service providers ensuring DTS is broadly adopted across the digital media ecosystem.


Roberto Baibich


Awful Code

Roberto Baibich is an advertising creative director whose work has spanned the globe and won international accolades including two Cannes Gold Lions. In 2013 he founded Awful Code, an app development company whose first product is Surround Player, a video player for the iPad and iPhone that uses an
algorithm to give any ordinary headphones the ability to reproduce surround sound with theater-like quality.

Listen to a sample and read more about the project at: http://www.robertobaibich.com/Surround-Player.

Scott Persson

Audio Engineer

Sound Lounge


Veronique Larcher

Dir of Research North America


Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

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