2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The New Rules Of Innovation – Introducing The Digital Innovation Challenge

#sxsw #nextstage


Presented by Philips - Antonio Hidalgo, Chief Innovation, Marketing and Strategy Officer, Philips Consumer Lifestyle
With innovations like the Philips Hue, Smart Air Purifier and Connected Kitchen devices, Philips is taking digital innovation to every part of the home. At this year’s SXSW we want to share our experiences and work with digital innovators who are as passionate about improving lives as we are.
During this session…
Philips will share its view on how to best harness digital tools – offering advice to developers, start-ups and technology companies designing tomorrow’s digital solutions. Digital tools are changing the way we innovate, instead of building the product and then ship it, digital technologies and the data they produce enable businesses to build the ship as she sails. Many new ventures, unencumbered by old ways of working, are innovating in this way - but still have their challenges. What can start-ups learn from big companies and vice versa?

In our Digital Innovation Challenge, three promising start-ups, innovating for people’s personal health and well-being, will present their digital ideas live on stage. This is a battle you won’t want to miss! Antonio Hidalgo, Chief Innovation, Marketing and Strategy Officer (Philips Consumer Lifestyle), Ben Jones, Chief Technology Officer (AKQA), and Paul Rand, Chief Digital Officer (Ketchum) will provide hands-on guidance to help these start-ups improve their proposition, innovation processes and go-to-market strategy. And you, together with the panel, will get to decide who wins a week at Philips’ Headquarters in The Netherlands – where the selected start-up will receive access to technical and business experts.



Antonio Hidalgo

Chief Innovation, Mktg & Strategy Officer

Philips Consumer Lifestyle


Ben Jones




Paul Rand


Zocalo Group

Chief Digital Officer; @Ketchum. President/CEO of @ZocaloGroup Book #HighlyRecommended

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil