A freewheeling conversation about the creative process, collaboration and the business of music with the most talented group of songwriters ever assembled for one panel in the history of SXSW (says their moderator). Last year, Nada Surf's Matthew Caws wrote and performed a song "on demand," Mac McCaughan premiered a new Superchunk song, and Britt Daniel offered insight into his songwriting and played a "request" from the audience. This year, they are joined by two prolific legends: Bob Mould and Steve Wynn, plus panel rookie Jeremy Messersmith. This will be your favorite hour at SXSW. Trust us.