2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Transform a One Night Stand Into a Long Relationship

#sxsw #LiveEvents


Live performance has emerged as the main way for artists to make money. As such, converting one-time concertgoers into loyal fans that travel with the band and buy merchandise can be the key to earning a good living as a musician. But how can artists keep concertgoers engaged after they play the final note? Luckily, mobile technology provides a compelling answer by giving artists a way to connect not only during the show but to keep the conversation going. Use mobile to spark a conversation that connects and converts long after the house lights turn off.



Aaron Clark

VP, Mobile Operations


Aaron Clark is Vice President of Mobile Sales and Operations at HelloWorld (formerly ePrize). Prior to HelloWorld, Clark spent 7 years at Mozes, Inc., running Sales, Account Management, Operations, and Business Development during his tenure. We specialize in mobile activations at live events, starting in the music industry and now into big brands. Prior to joining Mozes, he spent six years in management roles at Citadon, an on-demand provider of web-based collaboration solutions. He holds an M.S. with honors in GIS and a B.S. with honors in Geography, Mathematics and Chemistry, all from Minnesota State University, where he also played intercollegiate football and baseball


Ben Bennett

Dir, Digital Strategy

Country Music Association

Ben Bennett joined the Country Music Association in 2008. He focuses the digital efforts for CMA Music Festival, CMA Awards and other consumer and B2B digital marketing initiatives. Prior to CMA Ben spent 10 years working in radio (WKKT/Charlotte, WKDF/Nashville, WPAP/Panama City), television (Country Music Television) and retail (Belk Inc.)

At CMA he helped create the first-ever live Instagram integration on national broadcast television, launched the company's mobile marketing (text/SMS) program, and produced CMA's first live stream red carpet show. He also works with CMA's brand partners to create engaging and effective on-site digital marketing programs. He is a graduate of the University of North Carolina at Charlotte.


Chris Williams

SVP, iHeartRadio Programming

Clear Channel/iHeartRadio

Chris Williams joined Clear Channel in 2005 and was named SVP of iHeartRadio Programming in November 2013. He oversees all digital content programming, curation and marketing strategies for Clear Channel’s industry leading digital radio platform, iHeartRadio. Williams brings more than 20 years of industry experience to the position, previously leading the programming efforts for stations such as 102.7 WEBN, Project 9-6-1 (WKLS) as well as 99X (WNNX) in Atlanta. Williams was an integral part of the team that launched the Premium Choice (PC) network in 2009, making successful on-air talent and high-quality programming more broadly available to local stations across the country. He most recently served as Vice President of Programming for Clear Channel Cincinnati, where he oversaw all programming for the market’s seven stations while serving as the company’s Active Rock in-house format expert.

In his current role, Williams coordinates digital contesting and live streaming events like the iHeartRadio Music Festival, iHeartRadio Ultimate Pool Party and iHeartRadio Album Release Parties. He also focuses on identifying new and strategic programming opportunities for iHeartRadio's digital-only live stations, Custom Stations, “Perfect For” and Talk features as well as social marketing strategies.


Matt Annerino

VP, Direct Mktg

Live Nation

Matt Annerino serves as VP of Direct Marketing for Live Nation’s North American Music division, managing relationships with 20MM concert fans in the US and Canada. He oversees direct marketing strategy and execution, campaign optimization, and product development while his team executes 10k+ targeted campaigns per year for Live Nation tours and local events. Prior to his current post, Matt held a variety of marketing, product management and creative positions and served on a digital music advisory board for the GRAMMYS. Matt was named one of DM News’ top “30 Under 30” marketers in 2010 for his proven success and innovation in email marketing. He is a graduate of the University of Illinois.

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