2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Local Approaches in the International Music Market

#sxsw #intmusic

Digital music companies operating in Africa, China and Japan successfully leverage their on-the-ground knowledge to provide a localized music catalog and deliver it to consumers in the best possible way. Look at how experts approached the digital music conundrum given the challenges posed by socioeconomic backgrounds, consumer behavior, rights holders' attitudes and legal restrictions present in the territories in which they operate.



Andrea Leonelli

Host & Producer

Digital Music Trends

Andrea Leonelli is the founder and host of Digital Music Trends (digitalmusictrends.com), a podcast network that covers the latest news in the digital music industry as well as the hottest startups and campaigns. DMT started in 2009 and has released over 200 shows to date developing a broad following amongst industry professionals worldwide.

Andrea started out as archivist for Island Records at Universal Music before moving to the major’s digital distribution department then spent two years at music gaming startup Bopler working on content management and licensing. Alongside producing and hosting Digital Music Trends he also works at Rockol.com as senior editor.


Christoph Martius

managing Dir



Elie Habib



Elie is the co-founder of Anghami – the leading music streaming service in the Middle East.

In late 2012, seizing the opportunity of a lack of proper digital music service, Elie and his partner Eddy Maroun launched Anghami (My Tunes in Arabic).

Since then, and in less than 1 year, Anghami has reached over 3.7 million users, streams close to 5 million licensed Arabic & English tracks and is integrated with 7 mobile operators.

Anghami successfully raised $3M from VCs and partnered with MBC the top media group in the region to raise digital awareness.

At Anghami, Elie runs the operations and product development, spending most of his time working between clouds, streams and pixels.

Before Anghami, Elie co-founded PowerMeMobile – a mobile messaging gateway provider. Prior to that, he was the CTO of one of the first portals in the Middle East Naharnet.com.

Elie was selected an Endeavor high-impact entrepreneur in 2013 and a Lebanese top Entrepreneur in 2012 and 2013.


Taishi Fukuyama



Specialize in building value for international businesses entering the Japanese/Asian market by leveraging new media, web, mobile, entertainment content and social technology. My primary goal is to validate ideas, customize/localize offerings and acquire customers for all types of businesses.

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