Sync to Success: How to Get Placed & Get Paid
Sync licensing is a primary revenue source for many artists. Coming up with creative ways to stand out can be daunting. Whether you're doing it on your own or with a team of pitching partners, you must learn the best tactics, strategies, and emerging trends for making the most money from licensing, including the benefits and disadvantages of signing with publishers, administrators, and song pluggers. Learn about the process of negotiating licenses, including creative tactics to maximize licensing income while accommodating projects of all budget sizes and constraints.
Jennifer Newman Sharpe
Law Offices of Jennifer Newman Sharpe/Women in Music
Jennifer Newman Sharpe is an entertainment, intellectual property, and small business attorney based in New York. She works closely with creative, entrepreneurial, and innovative clients to develop strategies and negotiate agreements in order to maximize their creative opportunities, and protect and leverage their creative works.
Jennifer is also Vice President and General Counsel of the national organization Women in Music. She has spoken at numerous conferences and schools on topics such as music licensing, music business, and women's role in the music industry.
Prior to founding her own firm, she worked at a New York boutique entertainment law firm, an independent record label, a recording studio, and a digital promotions company. Jennifer received her JD from Benjamin N. Cardozo School of Law with a concentration in intellectual property law and an undergraduate degree in Recorded Music from The Clive Davis Institute of Recorded Music at NYU's’s Tisch School of the Arts.
Dir of Music & Radio
Director of Music @ JWT/Transmission in New York ( A Hogarth Worldwide / WPP company). Award winning music producer for major brands and ad agencies. Music Branding specialist. Recording engineer and musician.
Craft Services Music
Joe Rudge is a Brooklyn based music supervisor with over a decade of experience. His first theatrical music supervision effort was in 2005 on Rian Johnson’s breakout hit, Brick. Since then, Joe’s contributed to a long list of award winning and critically acclaimed films including Beasts of the Southern Wild, Blue Valentine, & Margin Call.
His upcoming projects include 2014 Sundance Film Festival standouts I Origins & Cold in July, as well as the music driven film Lucky Them starring Toni Collete, and Ti West’s The Sacrament.
In addition to film, Joe has utilized his talents as a music supervisor on commercials and branded content for leading agencies and production companies, including spots for Mitsubishi, Expedia, Newcastle Ale, Miu Miu/Prada and Free People.
VP, Synchronization & New Media
Kobalt Music Publishing
With over 13 years' experience in music publishing, Chris Lakey serves as the Vice President of Synchronization and New Media for Kobalt Music Publishing's North America offices. Daily he works closely with film studios, trailer houses, videogame companies, music supervisors, directors and editors to further exploit Kobalt compositions for synchronization opportunities. Mr. Lakey, additionally, has over a decade of expertise in negotiating synchronization deals and music licensing across all media. Prior to Kobalt, he worked in the licensing department at Universal Music Publishing Group.