Trailer Cash: How To Hitch Your Music To A Trailer
With licensing fees for television and film in continued decline, trailer placements are more desirable than ever for recording artists, composers, music publishers, and record labels. Top music supervisors who live in the world of trailer music offer their perspectives on this lucrative, yet elusive part of the licensing business.
Steven Scharf Entertainment/Carlin America
Steven Scharf's 44 years in the recording industry has covered areas of record producing, A&R, music publishing, and management. In 1991, he founded Steven Scharf Entertainment, a producer management company, and ventured with legendary music publisher Freddy Bienstock of Carlin America serving as their Sr. V.P. Creative. Since then, SSE has represented a wide array of international producers and film composers and licences over 100 artists for film and television. Steven is also a founding member and V.P. of the Music Managers Forum-US and a voting member of The Recording Academy. www.stevenscharf.com
Sanaz Lavaedian is a Music Supervisor at mOcean based in Los Angeles. As an LA native, Sanaz has always been captivated with the symbiotic relationship between music and visual media. After graduating from UCLA, she set her sights on music supervision for Film/TV & Trailers.Sanaz started out as a music coordinator for Robin Kaye’s SynchroniCity in 2009. In 2010, Sanaz joined Reel Music. Under the guiding mentorship of Robin Urdang , Sanaz worked on projects such as ABC’s Brothers & Sisters, FOX’s The Good Guys, USA’s Burn Notice, Rabbit Hole, Pirahna 3D, L!fe Happens, The Oranges and 2011’s critically acclaimed Beginners. In 2010, Sanaz joined forces with Music Supervisor/ DJ Extraordinaire Patrick Belton to create Off The Record Music Supervision. Patrick and Sanaz have completed two films including “Some Guy Who Kills People”(John Landis/ Kevin Corrigan) and “The Giant Mechanical Man” (Jenna Fischer/ Topher Grace/ Chris Messina).
Natalie Baartz has been a Music Supervisor for 11 years.
She is currently the Music Director at the movie advertising company, Ignition Creative, over-seeing a department of 4 where she has been for over 3 years. While managing the music department, she is in charge of the music for all projects, servicing the needs for 7 producers and 25 editors. As well as pitching a huge range of commercial artists, she works closely with composers to do custom score and produces original covers.
While at Ignition she has been responsible for “Best music award” winning trailers for “Another Earth”, Tarantino’s “Django Unchained” and Kathryn Bigelow’s “Zero Dark Thirty”. Most recently she has over-seen the music creative for many high profile Movie campaigns such as, “The Hobbit trilogy”, “Out of the Furnace”, “Lone Survivor” and “Winter’s Tale”. Under Ignition, she also consults for multiple HBO campaigns including “Girls”, “Boardwalk Empire” and the record breaking “Game of Thrones”. She also consults for movies part-time, last year supervising Relativity’s “Romeo and Juliet”.
Prior to Ignition, Natalie worked for 4 years as a Music Supervisor at the Ant Farm trailer house, building a foundation in dealing with the marketing departments of all of the major movie studios. She worked on several prominent campaigns including Warner’s “Where the wild things Are” (which garnered an award for Best Music with the use of Arcade Fire) and “Eat Pray Love,” (which set Florence and the Machine on the map with the use of “Dog Days Are Over”). Under Ant Farm she also supervised numerous Video Game trailers.
Before getting into Entertainment advertising she spent four years working with Independent Music Supervisor John Bissell. During her time with him, she worked on Studio and Independent Feature films, including “Ladder 49,” “Lord of War,” “You Kill Me”, “The Architect”, “10th and Wolf,” and “Junebug”.
Dir of Music
Toddrick Spalding is Director of Music at Trailer Park and a Founder and Partner at music supervision collective High Bias. Over the last 10 years he has built a career in music supervision for feature film marketing, indie features, traditional advertising and television. His supervision work in theatrical marketing includes Captain America: The Winter Soldier, The Hobbit: The Desolation of Smaug, August: Osage County, Django Unchained, Lincoln, Cars 2, Tangled, Inception and Toy Story 3; has worked on large worldwide campaigns for brands like Haagen-Dazs, Givenchy, the NBA, and Levi's; and independent films such as Pearblossom HWY, The Lifeguard, The Ballad of Genesis and Lady Jaye and Lake Los Angeles.
The AV Squad
These days few people can say that their career was ultimately created by passion and love for one thing in life. Angel Mendoza is the exception. Twelve years of working at the some of the most-respected trailer houses in Los Angeles was never on Angel’s “to do list,” but rather the result of stumbling upon a career through his favorite hobby. Mendoza’s work was inspired by his love for music, from working on an independent fanzine, photographing bands, or by discovering new artist for his record label “Track Number Records.” His talent for matching the right music with the right emotion has brought success in motion picture marketing with some of the following campaigns: No Country For Old Men, Inglorious Basterds , The Fighter, Captain America, GI Joe 2, and Fast and The Furious Five and Six.
Meet Angel Mendoza. He's a bit of a music-obsessed freak. He lives in Silverlake, CA with a handsome Staffordshire Terrier named Taj. He loves winter and still behaving like a teenager. Angel started his music career journey behind the camera, shooting artists for the magazine Stop Breathing throughout its run in the '90s before becoming one of the first music supervisors in trailers and film advertising at The Cimarron Group. Since then he has built a career music-supervising the campaigns of some of Hollywood's biggest blockbusters. Credits include Captain America, G.I. Joe 2, Inglorious Bastards, The King's Speech, No Country For Old Men, Iron Lady and others. He is currently music supervisor at A/V Squad.