Personalizing the Brick & Mortar Shopping Experience
Customers increasingly expect retailers to understand their preferences so they can deliver personalized service. That’s why people love to shop on Amazon; Amazon uses insights about each customer to provide a seamless, personalized experience. Keeping pace is a challenge for every brick and mortar retailer but the same type of technology that powers Amazon can turn physical stores into competitive differentiators. Using big data to personalize shopping will let traditional retailers deliver a next generation in-store experience.
Presenters
Marc Freed-Finnegan
Index
Before founding Index, Marc was the product lead for Google Wallet. Earlier, Marc was part of Google's New Business Development team where he focused on strategic partnerships, early-stage products, and technology licensing for mobile advertising products, Android Market, and SMS products. Marc was instrumental in the launch of Google's AdSense for Mobile Applications which enables developers to generate advertising revenue from iPhone and Android apps.
Marc first joined Google in January 2007 as part of Google's Global Infrastructure team where he worked on selecting sites for European data centers and expanding Google's network into emerging markets worldwide. Before joining Google, Marc worked at a small investment bank specializing in sell-side mergers and acquisitions. Marc has a BA in Political Science from Yale University.
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