2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Is Responsive Web Design The Wrong Paradigm?

#sxsw #Proof

Is responsive web design the wrong paradigm? Do you architect & design for devices, browsers or end users?

Let’s challenge how we think about responsive design. This session fosters the exploration of the current rationale and standards that web designers and developers adhere to when building for the various device displays, resolutions, and connection speeds of their audiences.

This isn’t necessarily a conversation about trade tools, polyfills, or even the “mobile first” approach – though it could easily turn into that.

Primarily, we want to challenge ourselves on why and when we turn to responsive design. Is it just because we can? Just learned how to? Promised someone that we would? Or because we thoroughly explored our options and audience metrics.



Graham Lambertson

Sr Front-End Developer

Proof Advertising

Graham began as an instructional developer in Houston, developing CBT, WBT and multimedia presentations for global oil & gas companies as well as in the Healthcare intustry. He has worked as a freelance developer for various agencies in Austin working on projects for Harcourt, Bazaarvoice and Mastercard. While at Proof, he has been responsible for website development and maintenance for clients like Honeywell, Cargill, San Antonio Convention & Visitors Bureau, among others.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil