2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Social Media: Strategies That Work & Future Trends

Join us as we examine where social media has been, where it’s going and how you can create and adapt technology to fit your brand. Hear the highs and lows, tip and tricks of artists and execs on both sides of the camera that are navigating themselves through these new uncharted waters. Is the new media no rules movement innovative or a mechanism for unorganized chaos? This is an interactive conversation that will touch on the education and technology that drives us forward.


Adam Argyle

Dev Ops



Geoff Walker



Geoff Walker, Lively's Chief Marketing Officer, is a seasoned marketing expert with extensive experience in the entertainment, technology and sports industries and has held key roles in a variety of companies including Microsoft, RealNetworks, T-Mobile, e2k Sports, and DirecTV Sports Networks/ROOT Sports, where he recently held the title of Vice President of Marketing at DirecTV Sports Networks. In that role, Geoff led the award-winning rebrand of three Regional Sports Networks in Seattle, Denver and Pittsburgh from Fox Sports Net/FSN to ROOT Sports.

At RealNetworks, Geoff held the title of Sr. Director of Events & Productions where he was deeply involved in the launch effort for several products and services, including the Rhapsody music service. He has produced concerts and events all over the US and abroad, and oversaw the production for Rhapsody Originals and Rolling Stone Originals, both in studio and on location. He has produced dozens of events, including at Radio City Music Hall, House of Blues Las Vegas, SXSW, and even in an old airplane hangar in Roswell New Mexico for the launch of the Foo Fighters album In Your Honor.

Lively will be very active at SXSW, partnering with several labels, brands, and showcases to capture and deliver high quality content so artists and fans can Relive Austin over and over again.

Josh Batchelder

Exec Producer of Video Production


Zach Varnell

VP of Audio Engineering


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