2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Blogueras Latinas & the Importance of their Voice

#sxsw #Blogueras


The Latina perspective has long been absent from many mediums until most recently with the growth of online communities. Bicultural Latinas are defining their voice in this space and generating much needed content. In this panel we will discuss how this emerging and diverse group of Blogueras Latinas (Latina Women Bloggers) are becoming unique influencers and content providers. We will also elaborate on the importance of the Latina voice online and their relevant platforms that are attracting Latino Millennials, marketers, and mainstream organizations.

This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.



Nicole Presley


Presley's Pantry

Nicole Presley is a Mexican-American gal obsessed with food, making it and eating it are two of her passions. Her original recipe blog called Presley’s Pantry is packed with sweet desserts and a tribe of Mexican food dishes. She currently is filming an ongoing webisode series that is spunky, whimsical, and filled with surprises. She is also is a regular recipe contributor to Babble (A Disney owned website) where she is the first and only Latina in the Family Kitchen (food section). The Los Angeles Times has called her web series “hands down the most original.” In 2012 she was invited to the White House as one of the top 70 Latina Bloggers in the nation. Latina magazine voted Presley's Pantry the best Cooking Blog in April 2013. In June of 2013 Fresh and Easy Markets started packing and selling a Chipotle Macaroni Salad that Nicole created. She is also one of the top 100 Babble Food Bloggers of 2013. She is a regular recipe developer for Que Rica Vida (a website owned by General Mills), and Walmart.


Paulina Artieda

Creative Dir

Mando Rayo+Collective

Paulina is a Creative Strategist and Bloguera that has over 10 years of experience in the advertising industry. As a bicultural Latina her creative inspiration is driven by trends, stories y todo digital. Born in Ecuador and raised in Austin, TX, Paulina considers herself a travel junkie, concert goer and never likes to miss pachanga time.

Sara Calderón


Mas Wired

Sara Inés Calderón is a bilingual, bicultural hybrid California-Texas Latina who has been working in the digital media space since 2009. Although she began her career as a scrappy newspaper reporter, she’s successfully transferred her skill set to working in a variety of both mainstream and Latino digital media spaces, including tech blogs like Inside Facebook and TechCrunch, founding the English language news site NewsTaco, and most recently heading up social media and partner development for MiTú, the Latino YouTube network. In addition to everything on the Internets, Sara Inés enjoys martial arts, crochet, Star Trek and is a sucker for a great taco.


Stephanie Guerra


Puro Pinche

Puro Pinche is THE local entertainment website that curates daily lineups of music, art, and cultural events happening in and around downtown San Antonio. Puro Pinche has seen a significantly growing audience since its creation in 2010 and was recently crowned San Antonio’s best local blog in the SA Current’s 2013 Best of San Antonio Awards and won Reader’s Choice for Best Blogger in San Antonio Magazine. Puro Pinche’s recognition has made its founder Stephanie Guerra the “go to” person for who, what, when and where events are happening in the city. Unrivaled amongst local music blogs, Puro Pinche’s website, Twitter feed, and Facebook page constantly aggregate and share need-to-know information about shows and events happening around town to its audience of 20,000+.

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