2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Revolution Now: The Race to the Bottom Is Ending

#sxsw #RevolutNow

Industrial Revolution II is a different kind of garment company. Social advancement for our workers, their families and our neighbors is equally important to us as delivering our customers the highest quality products and services. Learn more how a "shared value" business model is changing the landscape in Haiti. During this core conversation/case study, attendees will be transported to 'Revolution Now,' a movement that puts people first. By investing 50% of profits into our workers, their families and the local community - people come first, people are empowered and social progress can be realized.



Joey Adler

Founding Partner & Chair

Industrial Revolution II

Joey Adler is an innovative entrepreneur and humanitarian seeking to reinvent the business of philanthropy through groundbreaking sustainable models. A long time philanthropist, Joey felt the entire apparel manufacturing industry needed a paradigm shift, a shared business model that would raise the standard of living for the industry’s workers and their communities. “We derive benefit from manufacturing in the developing world. So, obviously, we should be putting something back in,” she explains. As the founder of Industrial Revolution II (IRII), a new environmentally and socially responsible business model for apparel manufacturing, she has made her dream a reality.

Always passionate about service to the community, Joey also founded, in 2005, the ONEXONE Foundation in memory of her husband Lou who had passed away after a long illness. ONEXONE’s philosophy is that every life is precious and that individuals can make profound changes in the lives of others, one by one. ONEXONE’s mission is to improve the lives of children in Canada, the US, and around the world with programs dedicated to the fundamental pillars: food/nutrition, health, water, education, play.

Because of her business accomplishments and outstanding service to others she often appears in lists of individuals who are top in their fields. In 2011 she was selected in the prestigious “Canada’s Most Powerful Women: Top 100™”, Canada’s most recognizable award for the country’s highest-achieving female leaders in the private, public and not-for-profit sectors. She was also among More Magazine’s Most Compelling Women over 40 and Women’s Post’s Top 20 Women, 2010.

Joey Adler currently lives with her family in Montreal, Canada.

Follow her on twitter today - @JoeyAdler1by1

Rob Broggi

Founding Partner & CEO

Industrial Revolution II

Rob Broggi is CEO of Industrial Revolution II, an apparel manufacturing business based in Haiti which embraces social and environmental integrity as its primary core business principle. Prior to IRII, Rob spent 17 years working in the finance industry at Tudor Investment Corporation, Raptor Capital Management, Theory Capital, Morgan Stanley and Cowen & Company. He also serves on the boards of The Institute for Justice & Democracy in Haiti, The Sean McDonough Charitable Foundation and The Roxbury Latin School.

Rob graduated from Harvard University in 1994 and lives in Boston.

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