ABOUT MENTOR SESSION:
Having trouble generating revenue and making cash off your start-up or small business? Learn from serial entrepreneur and Palo Alto Software’s CEO Sabrina Parsons on how to start generating revenue and cash for your company. This SXSW Interactive Mentor Session on ‘Start-up: The Path to Revenue and Cash’ by Sabrina Parsons will provide key insight and advice on generating revenue and cash for start-ups and small businesses. In addition to Sabrina advising on revenue and cash for start-ups and small businesses she will also hold one-on-one career related counseling for those interested. This will require advance online registration and will be available closer to the event date.

ABOUT SABRINA:
Sabrina Parsons is CEO of Palo Alto Software, developer of the best-selling business management software, LivePlan. Palo Alto Software develops software and tools specifically targeted for entrepreneurs and small-business owners. Sabrina assumed the CEO role in May 2007 and is responsible for Palo Alto's business planning, fiscal and strategic goals and all of the company's traditional marketing.

Sabrina began her professional career with the marketing team at EnCommerce. In 1997, she became Director of Online Marketing at CommTouch Ltd. an email services company, and left in 1999 to help start Epinions.com. Epinons.com was bought by Shopping.com and later by eBay, becoming an eBay property.

In 2000, Sabrina founded Lighting Out Inc., an internet consulting company. While at Lighting Out, Sabrina focused on improving conversion rates online for clients, achieving, in some cases over 100% conversion rate improvements.

In 2001, she moved to London, continued consulting with Lighting Out, and also founded a software distribution company. She eventually sold the company to Palo Alto Software and joined headquarters in Eugene, Or as the head of Marketing and Communications.

Sabrina, as a mother of 3 boys 7 and under, is the author of a blog about the challenges and rewards of being a “Mommy CEO” on ForbesWomen.

She is a staunch supporter of entrepreneurs, and supports entrepreneurial organizations. She is President of the Princeton Entrepreneurs’ Network (www.princetonen.org). Sabrina has chaired the Willamette Angel Conference twice. (http://www.willametteconference.com/).

Sabrina believes in community involvement and is helping and volunteering in different organizations in Eugene, OR to help further economic development and public education in the community:

She sits on the Board of Directors for the Eugene Chamber of Commerce (http://www.eugenechamber.com/contact/leadership.aspx), on the Board of Directors for Whole Earth Nature School (http://wholeearthnatureschool.com/), and has been nominated by the School Board to join the budget committee for the 4J School District starting in January 2012. She is also the technology adviser for the Fox Hollow Charlemagne Elementary School PTO.

She is a graduate of Princeton University.