Jenny guides the overall direction of the SiteGoals web design agency as well as the integration of adaptive content strategy in the web design process, both internally and for clients. Prior to this role, Jenny founded Better Way to Say It, a content marketing firm specializing web content strategy. Jenny loves to speak and teach about online marketing. She has delivered workshops to clients like Prudential and Acxiom, contributes to the Content Marketing Institute, presented at the 2012 Content Marketing World conference, hosts the #AustinContent Meetup, and is a member of the BlogathonATX advisory board. She is also a visiting instructor at the University of San Diego and coordinates the communications team for TEDxAustin 2014. An avid reader, cheese connoisseur, fierce game night competitor, and former top man of the family waterski pyramids, Jenny geeks out over Wired magazine and loves using her young son as an excuse to do fun kid stuff.