2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The Growing Impact of Games on Entertainment

#sxsw #ENTgaming

This informal conversational session features Jade Raymond, managing director of Ubisoft Toronto and co-creator of the award-winning Assassin's Creed franchise. The Assassin’s Creed Franchise is adored by fans all over the world, and has sold over 55 million games generating over $3.5 billion in revenue.

This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
Moderated by game industry personality Geoff Keighley, the conversation will go in depth on Jade's background, her transition from programmer, to producer, to studio head. They will discuss how games are inspiring new narratives in books, comics, movies and more, and where games are headed over the next 10 years.


Geoff Keighley


Spike TV


Jade Raymond

Managing Dir

Ubisoft Toronto

Jade Raymond is Managing Director at Ubisoft Toronto, where she is building a studio dedicated to creating innovative games. She opened the studio for Ubisoft in 2010 and is on track to grow the team to 800 employees by 2020. As Managing Director, Jade is responsible for studio strategy, executive management, and production oversight. Jade also serves as Executive Producer for Tom Clancy’s Splinter Cell franchise including book and film development and is responsible for new IP creation at Ubisoft Toronto. Jade is best known as co-creator and Executive Producer of Assassin’s Creed, Ubisoft’s bestselling franchise. With over 55 million copies sold to date, Assassin’s Creed is one of the bestselling game franchises of all time, generating over $3.5 billion in revenue. Jade is on the Board of Directors of WIFT-T, an organization dedicated to the advancement of women across screen-based industries.

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Music sponsor

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Interactive sponsors

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