Nano Size Me: Too Much Ado About Nano? Size Matters
ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27078 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.
While niche is rich with marketing promise, the fact remains that mass marketing still works (really well.) Even campaigns that “go viral” typically do so after they hit mass media. Hear what some top CMOs have to say about nano targeting, its future impact on the bottom line and how they balance the move toward small with the need to drive big results.
#nanosizeme
Sponsored by Hill+Knowlton.
Presenters
Adam Brown
Exec Strategist
Salesforce.com
Executive Strategist at Salesforce.com , founder of adMAGINATION, former Exec Director Social Media at Dell & The Coca-Cola Company.
Ashley Brown
Dir Digital Comm & Social Media
The Coca-Cola Company
Judy Ko
SVP, Content & Customer Mktg
Informatica
Judy is an enterprise software marketing veteran who loves being in the data space, based on her tremendous belief in the potential of information to transform our businesses, our lives and our society. Judy currently is senior vice president of content and customer marketing at Informatica, the leading provider of data infrastructure software. Her mission is to give structure and voice to the company’s vision by creating viral, must-have content about the data-centric world, and inspiring a community of advocates. Judy is a creator of content that cuts through technical gobbledygook, a solver of gnarly problems, and the go-to person to build new teams and new functions.
At Informatica, she has held a variety of leadership roles in product marketing, product management, customer advocacy, audience marketing and campaign management, pioneering many key initiatives for the company. She crafted the value proposition tying together the overall Informatica portfolio, elevating the story for a C-level audience. She conceptualized a new product designed for business analysts, and led the combined product management and development team to define requirements and win approval to fund. She launched the global campaign function, achieving 248% of pipeline targets in the first year by aligning marketing, sales and product management. She established Informatica’s first demand center, delivering digital marketing programs blending traditional online and social media marketing to grow reach, conversion rates and pipeline globally. And she introduced the company’s first audience marketing program to deliver fresh, thought-provoking, persona-based content to inspire an engaged community.
Prior to joining Informatica, Judy also spent time at BEA Systems, Calico Commerce, and Mercer Management Consulting. Judy holds a bachelor’s degree in engineering and management systems from Princeton University and a master’s degree in business administration from Harvard Business School.
Michael Zuna
CMO
Aflac
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