2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Nano Size Me: The Science of Small Talk

#sxsw #NanoTrade

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27072 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

Nest, FitBit, and Google Glass are a whole new set of data mining tools that generate huge volumes of information on how we eat, exercise, travel, and use energy, for example.
This panel explores how marketers can turn small data into the science of persuasion, increasing personalization and ultimately delivering the right message (or service), to the right person at the right time, and why this matters for companies large and small.


Sponsored by Hill+Knowlton.


Deborah Estrin


Cornell Tech


Doreen Lorenzo



Doreen is President of Quirky, where she oversees Product Development and Operations for this fast growing company. Prior to Quirky, Doreen worked at frog design for 16 years, 7 as President where she drove company strategy and oversaw worldwide operations and delivery and record growth. As a thought leader on design and innovation, she is a frequent resource to various business publications. Doreen has been featured by ABC, Bloomberg Radio, Fast Company, Fortune, The New York Times, and other media. She serves as a member of the World Economic Forum’s Global Agenda Council on Emerging Technologies, 2011-2012 and Emerging Multi Nationals, 2013-2014. Doreen strongly believes that everything in life can be connected back to a lyric in a Ramones song.

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