2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Nano Size Me: Small Communities Will Take Over

#sxsw #OLIntimacy

ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP27066 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

The bigger the Internet gets, the more we seek intimacy and community. Passions and interests bind us – and in doing so give marketers unique insights and opportunities to reach their audiences. How does this approach fit and feed broader marketing initiatives? How different is this from “communities of interest” in the past and what does the future hold?


Sponsored by Hill+Knowlton.



James Anstey

Digital Strategist

Hill+Knowlton Strategies

James Anstey leads the New York Office’s digital practice.
Prior to joining H+K, James worked as SVP of Digital for Group FMG on mobile and social solutions
From 2009 to 2012, James was in charge of marketing & e-commerce in North America. He introduced Havaianas to digital & social media growing the brand’s Facebook fans to over 900,000. During his tenure, company revenue increased by over 60% and e-commerce revenue rose by 95%.

Moving from London to the U.S. over 15 years ago with the advertising firm Bates Worldwide, James has co-founded various innovation divisions for top advertising and marketing agencies including Kirshenbaum Bond and Omnicom’s Tracey Locke.

His clients have included Coca-Cola, Pepsi, HBO, Diageo, Universal Studios, Lexus, Puma, LVMH, Citibank, Gap, Target, Delta Airlines, Ralph Lauren, Coach and more.


Karen Untereker

US Social Media Mgr

Ford Motor Company


Kip Havel

Dir Corp Comm


Kip Havel has more than 16 years of experience in communications and marketing. In his position as Vice President of Communications and Content Marketing at Aflac, he is responsible for the company's U.S public relations, social media channels (including the Aflac Duck), communications to Aflac's 70,000+ agents and thought leadership initiatives.

He also directs the company's health care reform marketing program and is the creator of the Aflac WorkForces Report, an annual research study about benefits trends and effectiveness. He is the primary spokesperson for the study and presents the findings to business audiences across the nation.

In addition, he has managed Aflac's employee communications and developed national advertising campaigns for Aflac's agent recruitment efforts.

Prior to joining Aflac, Havel worked as the director of marketing and PR for Spherion Corporation, now merged with Randstad U.S. He had responsibility for all marketing and external communications programs for the corporation and its brands. He also led the development of numerous thought leadership and social marketing programs, including the Emerging WorkForce Study and the Temp Life web series.

Before joining Spherion, Havel held positions at Hill and Knowlton and Edelman Public Relations.

He and his teams have received numerous industry awards and designations, including recognition as a PRWeek "Rising Star" in 2005 and Ragan/PR Daily Ace Communicator in 2013, a PRSA Bronze Anvil award, and one of his social media programs was listed as BrandWeek's #2 "Bright Idea" of 2008.


Paull Young

Dir of Digital


Paull Young is Director of Digital at charity: water a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. In just 6 years charity: water has provided clean and safe drinking water to over 3 million people and raised over $90 million.

Paull's leadership of charity: water's digital strategy has seen him recognized by the Australian Trade Commission as one of the 'Global 50' influential Australian expatriates and by the Direct Marketing Educational Foundation as an industry 'Rising Star'.

Paull formerly was Senior Account Director with social media agency Converseon, where he led award winning campaigns for Fortune 500 clients such as Graco, Kohler, Telstra and Cisco.

Paull moved to New York from Sydney in 2007 as a well known PR and Marketing blogger and commentator. His work has been featured on FOX News, Wall St Journal, Sydney Morning Herald, CNN and the Australian Financial Review. You can follow Paull on Twitter @paullyoung

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