How to Monetize the 2nd Screen Evolution
Let's face it, watching TV with a 2nd screen has become a way of life for the avid media consumer. Join Greg Consiglio, Viggle's President & Chief Operating Officer, and Jesse Redniss, Chief Strategy Officer at Mass Relevance, as they discuss how TV networks, brands and 3rd party apps are profiting from this evolving consumer experience. What impact does 2nd screen have across subscription-based businesses, advertising, virtual currency, sponsorships and e-commerce? Where are the players in this space seeing the ROI? Learn about some second screen case studies and best practices that have a winning formula. Sponsored by Viggle.
Pres & COO
Greg is President and COO at Viggle the loyalty platform for television and is responsible for the company’s day to day operations. Greg joined the company as a member of the founding management team in April 2011 as EVP, Head of Business Development. Previously, Greg was Executive Vice President of Business Development at Ticketmaster, the diversified live entertainment and marketing company. While at Ticketmaster he oversaw teams responsible for new business initiatives including online affiliate sales and marketing, online sponsorships, advertising sales, third party alliances, resale sponsorships, and the creation and management of new revenue streams beyond ticketing.
In 2006, prior to joining Ticketmaster, he lead Corporate Development for GoFish, an online video network. Previously he spent seven and a half years at America Online serving in a variety of business development and operating roles including Managing Director, AOL Asia based in Hong Kong, China. Greg left AOL in 2003 as Senior Vice President, overseeing International Operations and Business Development.
His early career included roles in the consulting practice of KPMG and government affairs for Nortel as well as several years advising companies on International market development strategies.
Greg holds a BA from Clark University and an MA from The American University, School of International Service.
Chief Strategy Officer
Mass Relevance Inc
Jesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops, executes and aligns the company around strategic initiatives that anticipate client needs and move the industry forward. He also plays a key role in defining and supporting product development, client partnerships and go-to-market strategies.
Throughout his career, Jesse has pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations. Prior to joining Mass Relevance, he was the SVP of digital for USA Network, the no. 1 cable network. Jesse spent more than eight years spearheading USA Network’s digital, social TV and second screen initiatives while also managing technology innovations, monetization strategies and content development for the brand. With his vision and leadership, Jesse established the network as an industry trailblazer by extending the broadcast narrative to multiple screens (even before the term “second screen” was commonplace) via transmedia storytelling, social TV executions and cutting-edge gamification techniques.
Jesse has also previously worked at Tangible Media on the Atari and Midway games accounts as well as several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV.
Among his accolades, Jesse was ranked by Multichannel News as one of the ‘40 under 40’ to watch in the digital world. He was also the 2013 recipient of the TV of Tomorrow's Individual Leadership award as well as the Social TV Marketer of the Year for both 2012 and 2013. Under Jesse’s leadership, the USA Network digital team also gained industry recognition through various awards, including two Shorty Awards, two AdAge Media Vanguard Awards, the 2008 Beacon Award and two Addy awards.