2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Type 3.0 – Intelligent Type for Publishing

#sxsw #Type3

Typefaces help you share, rant, tweet, post, publish and sell. They are the behind-the-scenes stars that portray your thoughts in visual language. Cast in the wrong role they may underperform or fail at this task yet may go unnoticed when they perform exceptionally well.
We’ve been fast-forwarding to screens that have higher, and higher resolution, on displays that have also shrunk or flexible, thanks to the proliferation of handheld and wearable devices. People expect to scan more content on less real estate. At the same time, the technology for designing and delivering typefaces has advanced rapidly. What does this mean for web designers who have had great fonts ready to use all these years, but no real technology support in which to play around with them?
From user experience to immersive reading, come learn about the latest practices in choosing the right typefaces and layout for a congenial digital experience.

Sponsored by Monotype.



Blair Brown

Assoc Dir of Design

Pearson Education

With 16 years developing designs for educational content, focused on developing designs that promote learning covering multiple disciplines, including the Arts, Science, Business, and Engineering. Most recently focusing on the digital transformation of educational content and its impact on how we design as well as what we design.


Steve Matteson

Creative Type Dir


25 years designing and producing typefaces for print and digital media including Microsoft's Segoe and Google's OpenSans and Droid families. Most recently working to improve the digital reading experience.

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