2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mobile Means Business: Learn How to Get Ahead

#sxsw #mobilesat


ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26672 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

Mobile isn’t a new thing; it’s everything. Companies getting mobile right are seeing enormous revenue and market share gains, while companies getting it wrong are struggling to compete. The companies getting it right think mobile-first, at mobile-scale throughout the organization. They understand that success won't come by simply extending what's working in other channels to mobile screens--it requires a complete and total mobile integration into their business strategy.
- What are the best practices for developing a mobile strategy?
- How does an organization embrace and spread mobile-first thinking?
- How does a company go from executing mobile efforts to building a mobile business?

Mobile Saturday: Sponsored by Urban Airship.



Arlie Sisson

Mobile Strategy

Starwood Hotels & Resorts


Brent Hieggelke


Urban Airship

Brent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.


Kevin Hurst

VP Mobile Prod



Ted Schadler

VP/Principal Analyst

Forrester Research

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil