2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mobile Loyalty Lifecycle: A Battle for Screen-Time

#sxsw #mobilesat


ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26670 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand. With the world’s information at their fingertips, the battle for consumer attention has never been greater. Companies who are winning the battle for screen-time have learned how to acquire, engage, retain and grow their mobile audience. This mobile loyalty life cycle requires a greater focus to earn and keep a position on consumers’ mobile devices.
- How does the mobile loyalty life cycle fit into an overall marketing mix?
- What mobile loyalty outcomes should you be working towards?
- What experiences and initiatives are winning over the battle for screen-time?

Mobile Saturday: Sponsored by Urban Airship.



Alyssa Meritt

Digital Strategist

Urban Airship

Alyssa Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur.

As a Digital Strategist at Urban Airship, Alyssa partners with key enterprise clients to deliver tailored, digital marketing strategies that increase mobile app engagement. This includes defining KPIs, utilizing research, trends and data on markets, consumers and culture, and ultimately inspiring clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix.‬

Alyssa’s client experience spans a diverse set of vertical industries, including brands such as Bank of America, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast.


Chris Marley

Mobile Program Mgr



George Mudie

Dir of Digital

News Uk & Ireland

As the Director of Digital for News UK and Ireland, George is responsible for bringing together digital product management, delivery and software engineering for The Times, The Sunday Times and The Sun newspapers.


Michael Griffith

Dir, User Experience

Bottle Rocket Apps

Michael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.

Michael has been designing new media for 20 years but still suffers night terrors spawned from the 16 color VGA palette (1988). His understanding of information architecture, usability, accessibility, and compliance sets him apart from traditional creative directors. When not actively destroying traditional television and print mediums, Michael teaches others how to do it. He has taught both design and development of new media and continues to speak at professional organizations and conferences.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil