2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Mentor Session: Leah McDougald

#sxsw #designUX

Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up - http://mentor.sxsw.com/mentors/347



Leah McDougald

Dir, Design Research & Strategy

Design Central

As Director of the Design Research & Strategy department, I lead the team that is responsible for championing a human-centered design process that both inspires and influences the design of future products and experiences. We deliver actionable insights to inform product strategy, marketing, and design decisions with a focus on experiential research and product innovation. My experience is based in gathering and translating findings to improve human and brand interaction on both emotional and functional levels.

Passions include public speaking and providing user insight to inform great design / brand messaging, or to fuel innovation.

I'm 100% extrovert and empathy and I absolutely love learning from people through conversation.

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