2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Beyond the Gimmick: Telling Stories Through 4D

#sxsw #4DStories

As evidenced by the world around us, entertainment and media are evolving, and augmented reality is becoming the next frontier of storytelling. While many have experienced AR to some extent, few have seen more than a proof of concept, or what we call “floating shoe syndrome.” To most, AR might look like a shoe floating off a page, but 4D takes it a step further, adding interactive elements that allow it to be explored from every angle. AR is no longer just a gimmick; through the realm of 4D, it’s the future of the Web in the real world, and a new way to bring ideas to life. From ads to brands to celebrities, 4D is already being used to elevate fan and consumer interaction in new ways. Imagine an album cover that comes to life with lyrics, music and tour dates, or a movie poster where the characters enter your world and describe the film. This panel will explore the future of 4D, where and how stories will be told in the future, and the implications of 4D on every aspect of our lives.


Brian Mullins

Founder & CEO


Brian Mullins is a pioneer in the field of augmented reality with experience in Human Machine Interface and Computer Vision technologies. Prior to founding DAQRI, Brian transitioned to industrial robotics from the field of military command and control systems, after spending three years as a consultant to the Space and Naval Warfare Systems Command in San Diego. Prior to this, Brian worked as an engineer at the Computer-Aided Operational Research Facility operated by the U.S. Department of Transportation, supporting simulation and network technologies and working with pioneers in those fields. Throughout his career, Brian developed and implemented systems that employed some of the earliest vision-based mixed reality technologies. Brian holds a B.S. from the U.S. Merchant Marine Academy, where he studied electrical and mechanical engineering.

DA Wallach

Chester French, Spotify Artist-in-Residence

Chester French/Spotify

D.A. Wallach is best known as one-half of Chester French, a critically-acclaimed duo discovered by Kanye West and Pharrell Williams. A graduate of Harvard College, D.A. has been featured in GQ, Rolling Stone and Vogue and has toured with Lady Gaga, Blink 182, N*E*R*D, and Weezer. In addition to Chester French, D.A. is one-half of D.A. & The Supa Dups, and as a solo vocalist has written and performed on recordings with Diddy, Rick Ross, Janelle Monae, Macklemore, Wale and others. When not recording, D.A. collaborates as a songwriter with a diverse array of producers and artists. Beyond music, he is a recognized social media pioneer – having been the first artist ever to use Facebook – and among the most-followed artists on Twitter. D.A. advises or invests in several start-up technology companies, and is the official Artist In Residence at Spotify. Forbes has selected D.A. as one of its 30 Under 30, and Fast Company has named him one of the 100 Most Creative People in Business.

Katerina Markov

Head of Global Innovation

Atom Factory

As Head of Global Innovation, Katerina leads digital and content strategy for Atom Factory’s artists, brands and portfolio companies. Prior to Atom Factory, Katerina served as the global lead of digital innovation at Universal Music Group, the world’s largest recorded music company. Prior to that, she served as the senior business development advisor to the CEO & chairman. Prior to UMG, Katerina was an advisor to the CEO of Shine America (owner of Reveille Studios), where she helped Shine develop a strategy for building digital brands for its key television properties. Katerina came to Shine from FOX Audience Network (FAN), a start-up within News Corp’s Digital Business, where she played a key role in business strategy & operations. While at FAN, the company grew its business into a top 5 ad network. Katerina studied at Brown University, where she graduated with a degree in applied mathematics-economics. She serves on the advisory board of several startups and foundations.

Nick Lippman


Lippman Entertainment

Nick’s focus on Business Development & Technology includes, among other things, monitoring and developing Lippman Entertainment across all digital platforms and mobile and developing strategies for the growing digital environment.
Nick was named to the Top 100 innovators, intellectuals, peacemakers and trendsetters list by 360 Magazine and was nominated for Billboard Magazine’s 40 under 40. In the fall of 2012 Nick led an impressive digital roll out with Matchbox Twenty, which led to the bands first #1 debut album in their 17 year history. Manager, Speaker, Father, Innovator. Follow @MrLippman

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