2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Welcome to the Mobile Majority: Now What?

#sxsw #mobilesat


ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26482 IF YOU PRE-REGISTERED AND WERE PLACED ON THE PRIORITY LIST, YOU STILL MUST ARRIVE AT LEAST 30 MINUTES BEFORE THE SESSION BEGINS TO GUARANTEE ENTRANCE.

Mobile has quickly transformed from a cute little puppy to an 800lb gorilla. Consumers now live with their mobile devices, touching them hundreds of times a day, relying on them to get through their daily lives. This change happened faster than anyone could have predicted. Now that mobile has moved from a side channel to the #1 channel, what are companies doing to win?
- What's on the horizon for 2014?
- How has mobile changed consumer behavior?
- What are business leaders doing to tap into the Mobile Majority?

Mobile Saturday: Sponsored by Urban Airship.



Jonathan Nielsen

EVP of Prod


I lead product management and design for backcountry.com, a Liberty Media company (LINTA). Our sites include competitivecyclist.com, steepandcheap.com and our newest endeavor detour.backcountry.com


Mike Lowe

VP of Prod Dev & UX- GolfNow

Golf Channel

As Vice President of Product Development & User Experience, Mike is responsible for creating digital strategies, features and interface designs for GolfNow's B2B and B2C desktop and mobile products. Prior to moving into his role within Golf Channel's tee time e-commerce and technology services division, he served as Sr. Director of Business & Strategy, with a focus on digital development of golf news and entertainment products.

Before joining Golf Channel, Mike ran digital and e-commerce at FootJoy, golf's leading producer of shoes, gloves and outerwear. He managed FootJoy's global websites and launched MyJoys, the brand's first online custom shoe and e-commerce business.

A Massachusetts native and graduate of Providence College (B.S. Marketing), Mike resides in Orlando, FL with his wife and two children.

Richard Ting

EVP, Global ECD


Scott Kveton


Urban Airship

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Music sponsor

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Interactive sponsors

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