2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Tablet First Design: Holistic Ubiquitous UX

#sxsw #tablet1st


Mobile today means more than handsets in pockets. Welcome to digital ubiquity. Always-on cross-channel services add new dimensions of complexity to the job of user experience strategy and product design.

So, yes, “mobile first,” because our users are mobile, not simply to discipline a minimally valuable product, but we have to design in parallel for mobile devices and traditional "desklap" devices.

And, actually, “Tablet First,” which means designing experiences holistically, then prototyping and implementing them first on gesture-based tablets.

The tablet form factor shares characteristics with smaller handsets and larger desklaps, so solving problems for tablets lays a good foundation for extending the experience out across the full spectrum of touchpoints.



Abi Jones

Interaction Designer


Abi Jones designs for people interacting with Google’s Knowledge Graph, a semantic network of over 570 million objects (and 18 billion related facts) representing the continually growing realm of human knowledge. In her 20% time she teaches sketching and storyboarding classes to non-designers at Google and around the world. Prior to joining Google Abi redesigned the stream for MySpace and designed ecommerce systems for Ferrari, StubHub, and Samsung. When not designing interfaces for the computable portions of human knowledge, Abi writes a webcomic at DearFuture.com and rides her trusty 7-speed between the redwoods and beaches of Santa Cruz, California.


Christian Crumlish

Dir of Prod


Christian Crumlish leads product and user experience teams to deliver amazing cross-channel experiences. He is director of product at CloudOn, co-chairs the monthly BayCHI program and has been director of messaging products for AOL, curator of the Yahoo design pattern library, and a director of the Information Architecture Institute.
He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author most recently of Designing Social Interfaces with Erin Malone. He has spoken at BarCamp, BayCHI, South by Southwest, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, Interaction, WebVisions, the Web App Masters Tour, the Italian IA Summit, UX Lisbon, MobileCamp Chicago (remote track), UX Israel Live, and at Web Directions South (Sydney), East (Tokyo), and @media (London).


Paul McAleer

UX Strategist


Paul McAleer is a user experience strategist and designer whose career reaches back to 2000, building on nearly 20 years of design, blogging, photography, and writing. Paul is a UX Strategist at Centralis, a boutique user experience and design firm in Evanston, Illinois. Paul and the Centralis team work to make apps, websites, and interfaces easier to use by empowering users via research, usability testing, and design. Paul lives outside of Chicago with his family.

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