2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Fitness Wearables & the Quantifiable Self

#sxsw #WearFacts

Fitness wearables are currently one of the hottest items on the market right now. And, it’s amazing all of the data they can track – from deep sleep patterns to calories burned. But how does a user even begin to make sense of all the data they accumulate from wearing one of these devices? Now, companies that have expertise in biofeedback technologies and measuring the quantifiable self are taking things one step further by bringing new wearables to the market that not only track all necessary vitals – they actually help users make correlations between various metrics and data points. Speakers that represent some of the pioneers in the fitness technology industry will offer unique insights into the latest trends, and the growing need for companies to offer consumers insights into the cause-and-effect of actions on our bodies and habits so that they can make lasting, impactful changes to their health and fitness routines.



Jennifer Grenz



Jennifer serves as the VP of Marketing and Business Development for Azumio, Inc., a Bay Area mobile bio-feedback company that creates best-selling health and fitness applications.


Jin Lee

CTO & SVP of Engineering


Dr. Jin Lee is Chief Technology Officer and Senior Vice President of Engineering for Salutron. He brings more than 20 years of technical development and leadership to Salutron. Dr. Lee also serves as the Chief Technology Officer and General Manager of Linea Research Corporation, which recently merged with Salutron to capitalize on the innovative sensor integration and signal processing strengths of both companies.

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