2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Scientist to Storyteller: How to Narrate Data

#sxsw #Sci2Story


It's uncomfortable for me to admit this: Analysts aren't paid for the elegance of their Python, the resplendence of their R, or even the complexity of their CSV files. But after years of leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: I and my fellow Analysts are paid for the meeting AFTER the report. The meeting where the C-suite actually remembers what we said, why it was important, and decides to apply it in a business decision.
So join me in a session where we will start from the analog human and work our way back to the digital data. We will unpack the biology, psychology, economics and Freakonomics that make humans tick. We will understand what a data-driven insight truly IS, and how we can help organizations not only understand it, but act on it. We'll talk tools and tips, but most importantly, we'll cover the techniques you can use to become an Agent of Change, rather than just a Janitor of Data.



Eric Swayne

Prod Mgr/Analytics Dir


Eric Swayne is the Director of Product Management at MutualMind, a Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He is also a pub­lished author in mar­ket­ing and busi­ness, award-winning front-end devel­oper and guest blog­ger for AdAge. Eric works with all forms of social and marketing data to unlock the hidden stories they tell and help brands create better stories of their own. He has worked with clients across ver­ti­cals includ­ing Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Bank of Amer­ica, H-E-B, Super­Valu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Trea­sury. Eric is also on the board of Digital Dallas, a collective group of 950+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen. Eric graduated from Harding University with a BA in Communication Management, and lives in Denton, TX with his wife and three children. Eric is pas­sion­ate about holis­tic online mar­ket­ing, Tweet­Deck, Google Chrome, Star­craft and orig­i­nal recipe Dr Pepper.

Thanks to our sponsors

Miller Lite Monster Energy Esurance Chevrolet AT&T IFC Subway Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil