Millennial vs. Brand Meet Up
Is your “always on” made by those who are actually always online? Or is it made by the same folks who tried to newsjack the Harlem Shake two weeks after digital natives moved on to something more interesting? Perhaps it’s time to bring in the experts. That’s what we did. We got digital natives from Austin Community College and Hackney Community College. They met with three CMOs and agreed to solve the CMO's critical business problem their way - tech first, millennial first, culture first. Lessons learned: it's about authenticity and brutal honesty. It’s about speed to market and ripping up agency processes and starting again. Don’t pretend to “get” Millennials. Just get them in and get on with it. At this meet-up you will meet the CMOs to hear about their experiences first hand. You will get to experience the Millennials solutions and find out how breaking all the rules leads to rule defining answers. It's networking, the Millennial way.
Head of Social Content
Real-Time Content Labs
Jon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames & Hudson in April 2013. He builds real-time content labs in agencies -- from designing the physical space to hiring staff to re-working approval processes. He also leads workshops for his own consultancy Real-time Content Labs and for British Design & Art Direction (D&AD). He's worked with clients like Adidas, Dove, Samsung, Sony and Philips and agencies like AKQA, Lean Mean Fighting Machine, iris, Cheil, Edelman, etc.
10 years on The Board at www.thisisdare.com heading up Innovation and Social mean I know how to create disruptive content, tools and services. Not through the age old pairing of Planner and Creative. No, by working with affiliations such as www.shellsuitzombie.com and young talent in the Tech City Apprenticeship scheme. By doing this Brands can learn how to be a digital natives rather than act like one.
This is why I set-up Innovation Social, little sister to www.creativesocialblog.com, an affiliation of Innovation People from across London including BBH Labs, AMV BBDO, Digitas LBi, Contagious, Aegis ... What are we aiming to do? Challenge brands to create products and services worth marketing in the first place. If all the Innovation Directors work together, we're stronger.
What do I speak about? Disruption, Connection and Equality. With Jon, I and our team of Millennials on stage - we'll show you how we do it.
(In September I start a new adventure at www.mry.com.)