2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Fight for Delight Club – Start a Design Revolution

#sxsw #DesignREV

Start a design-thinking movement within your company - without anyone knowing about it! As a designer, innovator, or creative we often wonder how to push our teams and organizations to create better products and services. We also know that doing so requires mindset change across teams and even your entire organization. This can be hard work, and we often feel like we’re walking uphill.
What if I told you design-thinking holds the key to making those changes? By focusing on core principles such as deep empathy with customers and going broad before going narrow, you can shape your team and entire organization for success. Intuit has undergone a change to a design-driven culture through the work of design-thinking coaches, Innovation Catalysts, who have shaped the company into what Harvard Business Review describes as a “design-driven innovation machine.”


Bennett Blank

Innovation Leader


Bennett is leading the charge to apply lean startup principles within the enterprise. He currently plays the role of Innovation Leader at Intuit Inc., where he has trained over 500 employees in lean startup principles. Recently profiled in Forbes, Technorati, and the San Jose Business Journal, Bennett’s lean startup workshop series is transforming the way teams work within organizations.

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