2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

DIY Everything with In-Car Augmented Reality

#sxsw #futurecAR

There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means… This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.


Helen Xiao

Business Dev Mgr

Robert Bosch LLC

With 10 years of global industry and management consulting experience in technology, automotive, and retail, Helen is passionate about providing strategic advices and driving innovation. Helen is currently an Innovation Strategy Manager for Robert Bosch where she is leading a team tasked with establishing and executing technology innovation strategies through identifying & evaluating global innovative start-ups to seek growth opportunities. Their current focus areas include automotive computing, autonomous vehicles, cloud services, consumer electronics, entertainment, and mobile and social media. Prior to Bosch, Helen worked for A.T. Kearney and Daimler Chrysler’s Northeast Asia and China joint venture. Helen has a MBA from the Ross School of Business at University of Michigan, and BA from Southwest University of Finance and Economics in Chengdu, China. Outside of her professional career, Helen enjoys arts, music and the outdoors.

Pradyumna Mishra

Innovation Portfolio Manager

General Motors

I am product inventor and an entrepreneur. My expertise includes identifying market opportunities, and launching new products and business ventures, from ideation till production. Until early 2012, I was in the position of Project Lead and Senior Researcher at General Motors. I recently graduated with an MBA from the the University of Michigan Ross School of Business. In my past, I have worked in automotive products, electronics, software, and services ranging from safety-critical by-wire systems right upto to entertainment and multimedia applications. In my personal time, I develop new technologies for the sightless and have recently launched a social venture to enable blind children to use modern technologies. My future interests include Entrepreneurial Innovations in business models, design, and technology. More precisely, I deeply focus on the customer and am interested in applying Computing to create "new and innovative experiences" around products and e-services.


Steve Schwinke

Dir of App Dev, Global Connected Consumer

General Motors

Schwinke is currently director of developer ecosystem and application development for GM’s Global Connected Consumer business unit. In his current role, Schwinke is responsible for creating an environment within GM vehicles that allows developers to work with GM in a secure and controlled manner to design, test and deliver the most relevant, customizable and seamlessly integrated automotive apps.

He leads the team that is in charge of delivering the recently introduced SDK and vehicle framework will allow developers to create a new category of vehicle apps designed to interact with GM vehicles.

He is also in charge of defining a full certification process and business model for applications and for GM’s internal application delivery, such as OnStar’s Remote Link mobile app.


Trak Lord

Head of US Mktg

metaio Inc

Trak handles US Marketing & Communications for Metaio, the Augmented Reality Company. He digs vintage motorcycles and comic books.

Thanks to our sponsors

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Music sponsor

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Interactive sponsors

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