2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

You Can Use Your Glass for Good or…

#sxsw #glass4good

We’ve seen this before – incredible technology is released to the consumer and a flurry of unimaginative, low impact uses and applications are associated with it. Anyone remember the early days of the app store? Google Glass is about to hit a similar junction, but rather than seeing an emphasis on picture-taking, sport-reporting, calorie-counting apps, the focus will be on Google Glass being used by people who do really important, life-saving jobs with both hands, and don't actually care how they look. This session will cover and explore the use cases developed by actual firefighters, police officers, EMTs, surgeons, and soldiers. If you're more interested in how Glass will make a difference in the world than how it'll let you creepily take pictures of people by winking, this talk is for you. We'll skip over the 1.0 apps and talk about how Glass might actually help people doing important jobs do them better.



Sam Gaddis

Mutual Mobile

As Chief Marketing Officer of Mutual Mobile, Sam has developed a keen understanding of where mobile works, and more importantly where it often doesn't. In 2012, he helped launch Mutual Mobile's consumer and enterprise strategy practice, which has since guided go-to-market strategy for dozens of Fortune 500 brands.

A technologist at heart, Sam's approach to marketing stands out among peers in its thoughtful use of technology to identify and engage prospects. He is also a vocal advocate of agile marketing principles that value many small experiments over large and expensive campaigns.

Under Sam's leadership, Mutual Mobile has delivered mobile solutions for clients such as Audi, Cisco, Google, and Philips and won numerous industry accolades, including being named on of Forbes Most Promising Companies, CES Innovations Award, ADDY Award, and Empact100, among others.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

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