2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

The New Era of Investor Relations

#sxsw #JOBSAct


In 2013, the ban on general solicitation of accredited investors was lifted, causing the largest change to securities laws in decades. While everyone from startups to hedge funds will enjoy new liberties in investor marketing and outreach campaigns, it’s critical that the new rules are followed to a T, eliminating the chance for exemption rescission.

Panel speakers include veteran securities attorney Doug Ellenoff, who has actively engaged with policymakers since the beginning of Title II & III JOBS Act crowdfunding; Joy Schoffler, the founder of Leverage PR who, serving on the boards of several crowdfunding organizations, including CF50, a global industry think tank; Judd Hollas, CEO of EquityNet, a leading U.S. equity crowdfunding platforms; and Judy Robinett, author and consultant to promising early-stage startups. Panelists will provide attendees communications and investor relations guidance and clear explanations of how to stay compliant in this new era of investor relations.



Douglas Ellenoff

Partner & Owner

Ellenoff Grossman & Schole LLP

Doug Ellenoff is a partner at Ellenoff Grossman & Schole LLP. Mr. Ellenoff is a corporate and securities attorney with a specialty in business transactions and corporate financing. The firm is involved in various capital market initiatives, such as, crowdfunding (CrowdESQ.com), SPACs, PIPEs and Registered Direct offerings. He represents many venture capital investor groups and corporations involved in the capital formation process and provides counsel with regard to their respective ongoing regulatory compliance. Doug also has extensive experience in private placements, corporate restructurings, mergers and acquisitions concerning both public and private companies.

With respect to crowdfunding, he is actively engaged with clients (funding portals, broker-dealers, technology solution providers, software developers, investors and entrepreneurs), and has visited both the SEC and FINRA numerous times to discuss the proposed rules, and presented at a National Press Club event in 2013.


Joy Schoffler

Founder & Principal

Leverage PR

Joy Schoffler is the founder of Leverage PR, a publicity firm for companies in the financial, legal and real estate industries. A leader in the crowdfunding industry, Joy has been invited to events hosted by the White House and Congress, has attended working sessions at the SEC and serves on the boards of the Crowdfunding Professional Assn, the Crowdfund Intermediary Regulatory Advocates, and CF50, a think tank for the global crowdfunding ecosystem. Joy is a contributing author for the upcoming DealFlow Media, Wiley-published book, “Crowdfunding: The Definitive Guide to Raising Capital on the Internet.” Joy also founded CrowdBuilder, a SAAS-based publicty platform for growth-phase companies. Prior to launching Leverage PR, Joy worked in the private equity world where she helped early-stage companies raise more than $20 million, make the Inc. 500 list, and secure Fortune 500 accounts.


Judd Hollas


EquityNet LLC

Mr. Hollas is a pioneer in the field of crowdfunding with multiple patents granted for web-based capital marketplace systems. He is the founder and chief inventor of EquityNet and continues to lead the Company's efforts to create and introduce innovative new products and services. Prior to founding EquityNet in 2005, Mr. Hollas served as Division Manager for Beta-Rubicon, Inc., a consulting firm specializing in technology assessment and business due diligence services. Mr. Hollas has 20 years of experience as an independent technology analyst and investment manager in the private and public domains. He has personally invested in over 100 emerging technology companies in a wide range of industry sectors, including various software sectors, semiconductors, biometrics, networking, wireless communications, and conventional and alternative energy.


Judy Robinett

Angel Investor & VC Board Member

JRobinett Enterprises

Judy Robinett is the author of How to Be a Power Connector, to be released by McGraw-Hill in May, 2014. Judy is a business thought leader who is known as “the woman with the titanium digital Rolodex.”

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