2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Pixel "Pretty Damn" Perfect

#sxsw #ppdp


With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how product design & innovation is tackled at a global scale and how my approach towards mobile design has drastically shifted since my time at Netflix & Google.

Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.



Joel Beukelman

Sr Mobile UX Designer


Joel Beukelman is a Bay Area immigrant from his Southern California home land. He spends his days designing for Google as a UX Designer on Google Analytics.

Previous to Google, Joel spent time designing mobile experiences for Netflix, AppStack, and other Bay Area startups. In addition to crafting & designing mobile UX, Joel also hosts The Blnce podcast where he discusses balance & creative with leading designers, photographers, and musicians in the community.

Outside of work he is a husband, father of two boys (three really, if you count his first Staffordshire son, Diesel), a failed rockstar drummer, tattoo collector, and part-time beer & bourbon enthusiast.

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

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