Transform Community Behavior with Digital Design

#sxsw #LiveBetter

Can drinking wine help you live longer? Imagine an entire community voluntarily adopting healthy behaviors to improve the quality of life for everyone. Isobar and Healthways found a way to create a digital experience that improves lives and make stronger communities. National Geographic reporter Dan Buettner identified 5 “Blue Zone” communities around the world where people live to be unusually healthy until a very late age. Buettner partnered with Healthways to launch a program that brings the power of these identified healthy choices (including drinking wine) to cities around the US. After a successful test run of this partnership in Orange County area of California, Healthways and Wellmark teamed in 2011 to implement the Blue Zones Project as part of Iowa’s Healthiest State Initiative. Healthways and Wellmark use web and mobile to inform the public, call people to take action, and keep the momentum of success going.

Presenters

Colt Whittall

VP

Isobar

Colt is a Vice President at Isobar, a digital marketing agency that creates digital strategies and experiences that transform businesses to be industry leaders. With a focus on experience design powered by technology, our team is uniquely adept at conceiving, designing and developing marketing campaigns as well as complex digital solutions including but not limited to, web sites, rich web applications, mobile applications, social media applications, digital marketing campaigns and more. We count adidas, Avis, Bloomberg Sports, Comedy Central, Daily Candy, HBO, Motorola and the U.S. Air Force among our clients, collaborating on projects like adidas miCoach Elite, HBO.com, MSG.com and even a Glassware prototype with Motorola Solutions for first responders.

Greg Stielstra

Engagement Strategist

Healthways

Greg Stielstra is a marketing professional with over 20 years of experience and special expertise in behavioral economics and how influence spreads through human social networks (all of which he acquired after discovering almost everything he'd been told about the marketing process was wrong). He is the author of two books: PyroMarketing (HarperCollins, 2005) and Faith-Based Marketing (Wiley, 2009) and was the marketing director for The Purpose Driven Life, the fastest selling hardcover book in American history. Greg taught principles of marketing at Vanderbilt University, and led media planning, buying and digital for The Buntin Group, Tennessee’s largest ad agency. He has spoken internationally on marketing and human behavior to audiences at events like SXSW, AdTech, TEDx, MIT and the Forbes CMO Summit, among others, and once to just three people at the Southern Festival of Books. Greg currently works as Engagement Strategist at Healthways, the leading well-being improvement company, where he uses behavioral economics to improve the well-being of organizations and whole communities.